Rum: The face of responsible drinking

Rum, and its fraternal twin, cane spirit, are made by distilling fermented sugar and water. This sugar comes from the sugar cane and is fermented from cane juice, concentrated cane juice, or molasses. Molasses is the sweet, sticky residue that remains after sugar cane juice is boiled and the crystallized sugar is extracted.

content image

Rum is one of the oldest and most varied of distilled spirits. It is distilled from the extracted juice of the sugar cane plant, or in some cases the by-product of the refining process known as molasses. Almost all rum is aged in charred oak casks from anything upto and beyond 30 years (although often less than 15), inheriting a golden to dark brown color over time. Rum aged in steel tanks remains colorless.



content image

It is rather hard to define the entire rum family as a group because of the variety of rum produced. Each of the light, gold, dark and spiced rums have their own distinct characteristics and furthermore the rums produced in each country differ from one another due to varying laws and tradition in production.